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Professional: Drug Prevention

"Researchers, politicians and practitioners all understand the word differently… These different views of what prevention really means illustrate that the term is a "movable feast", depending on who is using it"

- Buhringer, 1998

1. Drug Prevention

2. Universal & Targeted Programme

3. Drug Prevention Programme Guidelines

4. Educational Approaches to Drug Prevention

5. The National Drug Strategy

6. Why do Drug Programmes fail?

7. Drugs Education and Prevention Resources

 

1. Drug Prevention
Drug prevention is not a simple task. In defining 'prevention' we must distinguish what we are trying to prevent.

Three main areas of Prevention have emerged:

i) Prevention of the supply of drugs: "the push factor" including:
- prevention of production/ manufacturing
- prevention of distribution/ trafficking
- prevention of smuggling

(ii) Prevention of the demand for drugs: "the pull factor" including
- promotion of abstinence or prevention of use
- promotion of delay in initiation of use
- promotion of reduction in use

(iii) Prevention of drug problems: "the problem factor" including
- prevention of problem drug use
- promotion of harm reduction/ minimisation

The type of drug prevention work which is undertaken depends on the target group, the level of drug use, the context, and on the role and expertise of the drug prevention practitioner. NYHP (2002) note that:

  • Well-meaning but ill-informed prevention programmes can have adverse effects on the target group;
    Prevention programmes should be delivered by individuals who are appropriately trained commensurate to the type of intervention being employed;
  • The design and implementation of all prevention programmes should be governed by evidence based techniques;
  • A culture of evaluation commensurate with the level of intervention should be actively encouraged

2. Universal & Targeted Programme
The multifaceted nature of drug use has led to the development of several broad prevention strategies.
These include:

(1). Universal programmes which aim to reach general population or smaller defined settings.

(2). Targeted programmes which have been termed selective and indicated. While selective programmes target those who are members of at risk groups, indicated programmes are designed for those young people who have already tried drugs or show risk related problem behaviours.

 

Universal Programmes: Selected advantages and disadvantages
Advantages
Disadvantages
No labelling or stigmatisation of individuals
Provides a setting or prepares the way for targeted programmes
Provides the possibility for focusing on community-wide contextual factors
Behaviourally appropriate e.g. high risk children are not expected to change their behaviour when they are living amongst children who have high levels of the same behaviour
May be unappealing to the public or decision makers
Little benefit to the individual
May have the greatest effect in those at lower risk
Community initiatives may be undermined
Maybe perceived by low-risk population as being of little benefit to them
Difficult to detect an overall effect

 
   
Targeted Programmes: Selected advantages and disadvantages
Advantages Disadvantages
Potential of addressing problems early on
Potentially efficient in directing resources appropriately
Early mobilisation of inter-disciplinary resources

 
Possibilities of labelling and stigmatisation
Difficulties with screening : Cost and commitment,
Boundary problems, Risk status unstable, Difficulty of
targeting accurately
Power to predict future disorder usually very weak
High risk group contributes many fewer cases than low
risk group
Tends to ignore the social context as a focus of
the intervention
Behaviourally inappropriate e.g. - the whole population
has the high levels of the behaviour that is the focus of the intervention

 
(DOH, 2001:19:20)


3. Drug Prevention Programmes Guidelines

Target Group

  • Be firmly based on the needs, motives and values of the target group, which should be identified prior to programme delivery
  • Be age, developmentally and culturally sensitive and appropriate
  • Aim to target those most at risk and introduce timely programmes
  • Encourage agencies and groups to select trainees who would get the most from training
  • Take into account all the needs of trainees: personal and professional needs, their needs as trainees and as part of wider networks
  • Take into account the diversity of the target group when planning course content and method

Content

  • Allow participants to negotiate course content and method to ensure training meets their needs
  • Target all forms of drugs both legal and illegal
  • Ensure information is up-to-date, authentic, accurate and relevant
  • Messages should be perceived as familiar, attractive and credible by the target audience
  • Consider varying attitudinal and experiential levels of drug use
  • Involve more explicit educational content than "just say no"
  • Do not involve zero tolerance policies
  • Do not exaggerate negative effects of drugs
  • If trying to promote a behaviour change, then this behaviour should be specific
  • Emphasise the positive benefits of changing behaviour rather than the negative effects of current behaviour
  • Reinforce existing attitudes and beliefs of non-regular users
  • Explore a few substantive issues rather than trying to cram too much in

Methods

  • Use a variety of training methods; embrace interactive methods rather than didactic techniques alone
  • Design to enhance protective factors and reduce risk factors
  • Include skills to resist drugs, strengthen personal commitments against drug use and increase social competencies
  • Value multidisciplinary work as an integrated approach
  • Be sustainable – with booster sessions to reinforce original goals
  • Be consistent, and repeatable
  • Allow trusting relationships with participants to develop
  • Encourage trainees to articulate their needs during courses and adapt the training to meet their needs
  • Build in networking opportunities to the training sessions
  • Deliberately facilitate post-course networking among participants

Context

  • Be firmly positioned in a health promoting framework
  • Be adapted to address specific local issues
  • Ensure the programme is supported through policy at an organisational level
  • Involve multi-point educational approaches: including parental, family, school, community and social influences
  • Locate the programme within a context such as the family, community, school, etc

Implementation

  • Have a clear highly defined purpose, including clear aims and objectives which are measurable and realistic
  • Show awareness of the cost effectiveness of prevention programmes
  • Have continuous built in evaluation mechanisms
  • Monitor and evaluate the success of training against planned outcomes. Use principles involving quantitative and qualitative outcome measures to rate a programme's effectiveness
  • Plan the structure and content of the course carefully
  • Think of practical considerations e.g. - the suitability of the venue, noise and privacy
  • Concentrate on smaller groups if possible
  • Use only high-quality worksheets and resource material
  • Exchange good ideas and practice with other trainers/training providers

    Adapted from Williams, 1995:3; NIDA, 1997; Lindesmith, 1999; Baker and Caraher, 2001

4. Educational Approaches to Drug Prevention

A range of educational approaches have emerged, with varying degrees of effectiveness, as indicated in the chart below. It is of critical importance that the approach to be adopted by an organisation/ worker has been thoroughly analysed prior to its endorsement and implementation.

Approach
Content
Effectiveness
1. Didactic Approach
Shock-Horror Based on ‘deterrence by horrible example' theory, e.g. dead addicts on mortuary slabs. Not effective, may have reverse effect.
  Uses fear-based propaganda. Message may not be entirely rejected.
    May focus concerns on dangers to others rather than to oneself.
Scientific Information Gives scientific information or facts about drugs. Can increase knowledge.
  Based on the belief that all behaviour is rational Virtually no impact alone on drug use or intentions to use drugs.
  Assumes that increased knowledge will change behaviour  
2. Affective Approach
  Considers individual and community attitudes and values to drugs.
Can succeed in clarifying and/or modifying attitudes
  Assumes that clarification of feelings will produce healthier behaviour. Marginal effect on knowledge or behaviour
  Assumes that increased knowledge and clarified attitudes lead to behaviour change.  
3. Behaviorial Approach
  Based on increased life skills and social competence. Varying effectiveness according to the drug.
  Assumes that drug use is a learned functional behaviour Can lead to reduction in e.g. smoking alcohol use.
  Assumes that increased self-esteem and social skills lead to reduced drug use May be criticised for being manipulative.
  Recognised as the ‘just say no' approach Can increase knowledge and modify attitudes
4. Situational Approach
  Focuses on giving information and increasing decision-making skills when first offered drugs Can improve decision-making skills.
  Assumes the situation or context for drug use is important Can increase knowledge
  Assumes specific skills are needed to make health choices Does not reduce experimentation with drugs.
    Can promote less harmful methods and / or circumstances of drug use.
5. Cultural Approach
  Focuses on the social situation of the drug user. This is a new, holistic approach and is more pertinent in some areas than others (low socio-economic areas).
  Considers how culture, race, class and income influence behaviour norms. Recognises the realities of drug use.
  Assumes that socio-economic factors and behaviour norms influence drug use. Provides a focus for social change in which young people in a community setting are empowered to influence change and bring about change.
  Mirrors a political education model.  
6. Harm Reduction Approach
  Focuses on reducing or minimising harm related to drug use. Aimed at those already involved in using drugs.
  Examines the risks involved in the different drug Not immediately effective in reducing the numbers using drugs.
  Does not aim to prevent or reduce those using drugs. Has been effective in minimising harm among injecting drug users, but has not been assessed to great extent among non-injecting drug users.
  This approach may be combined with any of the other approaches mentioned above, depending upon the education setting.
 
7. Peer Approach
  Uses peers to educate others of similar age and / status. Very much en vogue at present. Needs to be genuinely critiqued by all involved.
  Can range from general mentoring to skills building. There is some evidence that it may delay onset of use.
  Uses elements of information, life skills, resistance training approaches. Peer leaders need person-based credibility, experience-based credibility and message based credibility.
Source: Dealing With Drugs Issues in Youth work, NYHP, 2002 (p. 52)


5. The National Drugs Strategy

On a national level, responses to drugs and related problems have developed around 4 pillars, namely: supply reduction, prevention, treatment and research. With regard to prevention, the National Drugs Strategy 2001-2008 (NDS) highlights the need for comprehensive demand reduction strategies which:

  • Seek to strengthen resilience among young people by fostering positive, stable relationships with family or key community figures, thereby increasing their sense of belonging to family / social group / locality and improving their educational, training and employment prospects.
  • Seek to increase the communities understanding of the antecedents of drug misuse and effective harm reduction interventions.
  • Are cognisant of the complexity of youth culture and which can effectively influence young people's choices in relation to drug misuse.
  • Link drug-specific interventions with interventions in related areas such as youth crime prevention and mental health promotion strategies, employment, education and training initiatives.
  • Maximise the effectiveness of school-based programmes through efforts to keep young people engaged in education and the identification of supports for ‘at-risk' children, management of drug-related incidents and a broad-based curriculum which supports all aspects of the child's development.

The NDS recommends that as our knowledge of how individuals become involved in drug misuse increases, this should elicit a corresponding level of efficacy with regard to the specific drug prevention strategies employed. The NDS, in addition to emphasising the importance of prevention, stresses the need for a wide range of services and structures to be augmented.

‘as well as effective drug specific prevention strategies, tackling poverty, providing better housing, access to educational opportunities, supportive environments for parents and employment prospects, all have a role to play in prevention and management of drug misuse and drug-related harm….. there is a need to develop an inclusive approach which aims to ensure that young people are afforded opportunities for well-structured leisure activities' (NDST,2001:98)

6. Why do drugs education programmes fail?

Dr. Mark Morgan has identified five factors which contribute to rendering certain drug prevention programmes ineffective;

  1. Unrealistic Expectations:
    Differing expectations about what a prevention programme can achieve, and to what extent the school curriculum can play a part in drug prevention.
  2. Programme Implementation:
    Many prevention programmes fail as a result of non-implementation or partial implementation.
  3. Problems of Implementation:
    Practical problems involved in implementation, including the failure to evaluate the process and outcomes as well as other chronological and administrative difficulties.
  4. The Future of Implementation:
    The congested curriculum in the formal education sector creates difficulties in providing space for prevention programmes.
  5. Environmental and Cultural factors:
    Firstly, there is often a major gap between the content of programmes and the experience of the young people at whom they are targeted. Secondly, for many young people, experimentation with drugs is the norm while use of recreational drugs has a specific function. Finally, the effectiveness of interventions is sometimes lessened by a failure to take into account that young people may be at different stages of use.

- Morgan, 2001:46-56

7. Drugs Education and Prevention Resources:

The following resources are available from source, or can be consulted in the DAP offices in Clonliffe College, Dublin 3.

Building on Experience - National Drugs Strategy 2001-2008; Department of Tourism, Sport & Recreational, 2001.

Choosers or Losers? Influences on Young People's Choices About Drugs in Inner-City Dublin; Paula Mayock, the Children's Resource Centre, Trinity College, 2000.

Copping On, National Crime Awareness Initiative; Marian Quinn, Copping On, 2000.

Drug Use Prevention, Overview of Research; Dr. Mark Morgan, National Advisory Committee on Drugs, 2001.

Health Promotion in Youth Work Settings, A Practice Manual; The National Youth Health Programme, 1999/2000.

Illicit Drug Use in Northern Ireland, A Handbook for Professionals; The Health Promotion Agency for Northern Ireland, 1996.

It's Your Choice! Creative Ways of Working With Young People on Alcohol Awareness, Resource Pack for Adults Working With Young People; The National Youth Health Programme.

The Youth Work Support Pack For Dealing With the Drugs Issue, The National Youth Health Programme, 1996.

Young People and Drugs, Critical Issues for Policy; Barry Cullen, The Children's Resource Centre, Trinity College, 1998.

 

 
Drugs Awareness Programme
Crosscare  The Red House  Clonliffe College  Dublin 3   Republic of Ireland   Tel: + 353 1 836 0911   Fax: + 353 1 836 0745

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